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Department of Energy
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2016 EIA Energy Conference
| Chris Atkinson | Page 41 of 11 |
April 26, 2024
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Consider the Tesla Model S compared to the Mercedes Benz S-Class: Criterion Compared to Mercedes S-Class Safety 1x Regulation 0.5x Emissions 0x (really?) Engineering Effort 0.5x Reliability 0.5x Utility Performance 2x Range 0.5x Refueling Rate 0.01x Economics Price 1x, Sales 1x, Profitability 0x The Tesla Model S should never have been a success. Evidence of a significant shift in consumer expectations – or just a function of the vehicle class (a rarefied atmosphere)? Model X and Model 3 sales will tell. Chris Atkinson, Program Director ARPA-E