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Department of Energy
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2016 EIA Energy Conference
| Chris Atkinson | Page 33 of 11 |
April 25, 2024
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Huge Foundational Shifts in the Automotive Industry Old Model ? Vehicle hardware as the differentiating factor ? Complex powertrain ? Long development cycles ? Human operator, stand-alone ? Single vehicle with a single user ? Owner is driver and user ? OEMs are foremost ? Tightly controlled supply chain ? “One sale, once” ? OEM profitability required or at least desired New Paradigm ? Software as the differentiating factor ? Simplified powertrain – electric? ? Short development cycles ? Automated operation, connected ? New models of usage – ridesharing ? New models of ownership ? Suppliers now hold the keys ? Electronics, electrics & batteries ? New models of monetization ? No requirement for immediate profitability Chris Atkinson, Program Director ARPA-E