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Department of Energy
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2016 EIA Energy Conference
| Chris Atkinson | Page 29 of 11 |
April 23, 2024
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The Automotive Industry ? Is a very mature, conservative industry dominated by – Regulation (safety), – Regulation (emissions [optional] and now fuel efficiency), – Customer preferences, – While meeting strict cost and price constraints. ? To date regulation, incumbency and cost has protected the industry from extreme disruption. ? Industry has always been alert to ‘head-on’ threats ? But now there are a new generation of disrupters – cf. Tesla, Apple, Google, Uber, … Will electrification, connectivity and automated operation, and new models of ownership and usage facilitate or accelerate the disruption of the industry? Chris Atkinson, Program Director ARPA-E